Georgetown University’s visual identity looks to the past for inspiration but must remain relevant for the 21st century and be responsive to the varied needs of all those responsible for the university’s outreach and communications.

Georgetown is a diverse institution comprising multiple distinct entities. Yet all parts of the university must reference common visual cues so that our audiences can easily recognize Georgetown as the originator of all communications.

These guidelines cover the foundational elements of Georgetown’s visual identity. Core rules governing usage of the sealfont and primary colors are presented, along with options for formattingtype styles and a broad palette of accent and complementary colors.