Primary and Secondary Colors

The university has two official colors, known as Georgetown Blue and Georgetown Gray. Georgetown’s official colors date back to the aftermath of the Civil War. The “Union blue” and “Confederate gray” were adopted to signify the union of North and South. Since then, these colors have become a recognizable identifier for the university.

Color is a powerful tool that provides a quick means of identification. Georgetown maintains an impressive amount of brand equity in our recognizable color scheme. Consistent use of these colors will provide a common link among Georgetown and its many units and centers.

Primary Colors

The university has two official colors, Georgetown Blue and Gray.

Georgetown Gray

Pantone Cool Gray 10
CMYK 62, 53, 47, 19
RGB 99, 102, 106
HEX #63666a

Georgetown Blue

Pantone 282
CMYK 100, 68, 0, 54
RGB 4, 30, 66
HEX #041e42

Secondary Colors

The secondary colors broaden the palette of approved blues and grays. These colors may be used to provide variety and visual interest without leaving the recognized palette. Secondary colors should be used in less than 50 percent of the whole palette for one piece.

Pantone 293

CMYK 100, 69, 0, 4
RGB 0, 61, 165
HEX #003da5

Pantone 280

CMYK 100, 85, 5, 22
RGB 1, 33, 105
HEX #012169

Pantone 7527

CMYK 3, 4, 14, 8
RGB 214, 210, 196
HEX #d6d2c4

Pantone Cool Gray 4

CMYK 12, 8, 9, 23
RGB 187, 188, 188
HEX #bbbcbc

Tertiary Colors

The tertiary colors are complementary to our official colors, but are not recognizable identifiers for Georgetown University. Tertiary colors should be used sparingly, that is, in less than 10 percent of the palette in one piece.

Pantone 369

CMYK 68, 0, 100, 0
RGB 100, 167, 11
HEX #64a70b

Pantone 306

CMYK 75, 0, 5, 0
RGB 0, 181, 226
HEX #00b5e2

Pantone 202

CMYK 9, 100, 64, 48
RGB 134, 38, 51
HEX #862633

Pantone 199

CMYK 0, 100, 72, 0
RGB 213, 0, 50
HEX #d50032

Pantone 1205

CMYK 0, 3, 43, 0
HEX #f8e08e
RGB 248, 224, 142