Primary and Secondary Colors
The university has two official colors, known as Georgetown Blue and Georgetown Gray. Georgetown’s official colors date back to the aftermath of the Civil War. The “Union blue” and “Confederate gray” were adopted to signify the union of North and South. Since then, these colors have become a recognizable identifier for the university.
Color is a powerful tool that provides a quick means of identification. Georgetown maintains an impressive amount of brand equity in our recognizable color scheme. Consistent use of these colors will provide a common link among Georgetown and its many units and centers.
The university has two official colors, Georgetown Blue and Gray.
The secondary colors broaden the palette of approved blues and grays. These colors may be used to provide variety and visual interest without leaving the recognized palette. Secondary colors should be used in less than 50 percent of the whole palette for one piece.
The tertiary colors are complementary to our official colors, but are not recognizable identifiers for Georgetown University. Tertiary colors should be used sparingly, that is, in less than 10 percent of the palette in one piece.