Primary and Secondary Colors

The university has two official colors, known as Georgetown Blue and Georgetown Gray. Georgetown’s official colors date back to the aftermath of the Civil War. The “Union blue” and “Confederate gray” were adopted to signify the union of North and South. Since then, these colors have become a recognizable identifier for the university.

Color is a powerful tool that provides a quick means of identification. Georgetown maintains an impressive amount of brand equity in our recognizable color scheme. Consistent use of these colors will provide a common link among Georgetown and its many units and centers.

Primary Colors

The university has two official colors, Georgetown Blue and Gray.

Georgetown Gray

PANTONE 409
CMYK 0.13.15.45
HEX 867875
RGB 134.120.117

Georgetown Blue

PANTONE 282
CMYK 100.68.0.54
HEX 011e41
RGB 1.30.65

Secondary Colors

The secondary colors broaden the palette of approved blues and grays. These colors may be used to provide variety and visual interest without leaving the recognized palette. Secondary colors should be used in less than 50 percent of the whole palette for one piece.

PMS 280

CMYK 100.72.0.18
HEX 002269
RGB 0.34.105

PANTONE 281

CMYK 100.72.0.32
HEX 00205c
RGB 0.32.92

PANTONE 7527

CMYK 0.2.6.7
HEX d7d2c5
RGB 215.210.197

PANTONE 406

CMYK 0.5.6.16
HEX c6bcb6
RGB 198.188.182

Tertiary Colors

The tertiary colors are complementary to our official colors, but are not recognizable identifiers for Georgetown University. Tertiary colors should be used sparingly, that is, in less than 10 percent of the palette in one piece.

PANTONE 290

CMYK 25.2.0.0
HEX b9d9ec
RGB 185.217.236

PANTONE 284

CMYK 55.20.0.0
HEX 6babe5
RGB 107.171.229

PANTONE 202

CMYK 0.100.61.43
HEX 8a2432
RGB 138.36.50

PANTONE 7490

CMYK 45.0.80.35
HEX 72984b
RGB 114.152.75

PANTONE 1205

CMYK 0.5.31.0
HEX f9e08e
RGB 249.224.142

PANTONE 485

CMYK 0.95.100.0
HEX e1261c
RGB 225.38.28